Sunday, May 13, 2007
Style Bubble has picked up the most interesting story of the week for me: European Gap and US Gap are basically going to be separate beasts from now on, with their clothes not crossing over. Euro-Gap will be more fashion forward (think those cute summer dresses that are in store right now - I have one in grey), and the US will, well, continue on in the same vein. I know that Gap's been in trouble for a while, but surely sticking to what it knows hasn't worked out well for it in recent years, and with the most profitable section of the company being Banana Republic, which has a lot more in common with Euro-Gap, surely it would make sense to use some of the great pieces there in the US? There are only so many blue jeans, white t shirts, grey hoodies and chinos middle america can buy.